I’m a trained graphic designer with over 10 years experience working in-house for luxury brands across NZ and the UK.

I started my career in Auckland working at Città before moving to London with an ambition to work in the fashion industry. In the UK, I spent 2 years working as a Digital Designer at French Connection (FCUK), and 5 years as the lead Digital Designer at Michael Kors. During my time at Michael Kors, I built and led the European creative team to launch the E-commerce business across 7 websites, 5 languages and 50 countries.

In 2021, I moved back to Auckland, New Zealand and am currently at Emma Lewisham where my main focus has been brand development, campaign creative direction, web design and packaging.

Having spent over 10 years client-side immersed in the e-commerce world, I have intimate knowledge of all facets of an e-commerce business, with a unique ability to balance commerciality and creativity.