Introducing Emma Lewisham 2.0. I helped shape and lead the comprehensive rebrand of Emma Lewisham to re-position it as a world-leading contemporary, luxury beauty brand.

All elements of the visual language were thoughtfully re-designed to present Emma Lewisham as an intelligent, sophisticated, and innovative brand. This involved an overhaul of their Brand Guidelines, Typography Guidelines and a Brand Book, shown below, as well as the Photography Identity, as shown in the next project.