A campaign to launch a product range that has been 8 years in the making, a significant milestone for the brand. We sought to present the new Sunceutical SPF 50 Mineral range as the world’s most luxurious sunscreen, evoking a sense of summer nostalgia, backed with scientific evidence of it’s efficacy as a suncare/skincare hybrid.

I was responsible for the creative concepting and design of all campaign assets, including print advertising design, social media content creation, web pages and EDM’s.